CHAMPIONING CHALLENGERS
Specialising in working with challenger businesses, with skills in marketing, commercial and supply to tackle category giants and win. Let's take on the big dogs together and win.
What we do
Insight
Having purpose, cause, belief, or simply a desire to make a difference, is half the battle. The other half is knowing that people will care and join your tribe.
Approach-
Review your business and opportunity
Identify what makes you different
Help you find your tribe
Break Rules
Doing what is expected or what the big fish in the ocean are doing only limits potential and means the big guys will always dominate.
Approach-
Challenge your thinking
Develop products & services that rebel
Build campaigns that ignite a fire
Standout
Avoid being like everyone else. All too often businesses follow the category code. It is time to challenge, create and execute your plans.
Approach-
Lead your creative process
Evolve your brand proposition
Execute stand out campaigns
How we do it
From complete commercial and marketing support to specific project management...
Analysis
Business review
Brand audit
Consumer/customer insight
Market analysis & targeting
Positioning & Strategy
Business strategy
Culture creation
Consumer targeting
Channel & category management
Marketing strategy
Brand development
Innovation
Brand creation
Product development
Campaign creation
Supplier identification
New channel development
Execution
Marketing campaign activation
Product launch
Supplier management
Contract agents
Open new channels and markets
Team creation and management
Derek Scott
Consultant specialising in helping small businesses realise their full potential
A senior manager with considerable experience in the commercial and marketing arena. I have worked in SMEs and large blue-chip companies, so I can embed and lead small simple teams and large sophisticated matrix business structures.
As a leader, with executive and board level experience, I am able to blend a hands-on business approach, as is required in a small agile enterprise, with an ability to take a helicopter view and drive strategic direction.
Equally, I can balance long-term brand building with more immediate commercial pressures. And, having worked for both global and local businesses, I have extensive experience in working across a wide range of markets and cultures, with a track record of success in building brands and market opportunities.
As a passionate brand builder, I thrive in businesses that want to stand out from the crowd, By creating campaigns that surprise and engage consumers, I have been able to have a significant impact on the portfolios that I managed, building interest and adoration.
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